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Analyse Every Sales Interaction.
Transform Performance.
100% Calls, Chat and Face to Face
CallCoach AI analyses 100% of your team's sales calls, chats and face to face conversations. It shows you what sets your top performers apart, so you can coach it into everyone.
Proven Sales Performance Improvements
Real Results from Sales Teams Using CallCoach
Source: CallCoach customer data and industry research (2024)
Transform Sales Performance Management with AI-Powered Coaching
Most sales teams only have time to listen to and coach 2% of calls. The other 98% are never heard. CallCoach AI checks every call, finds what your top performers do differently and helps the rest of the team do the same.
Trusted by Industry Leaders
Berlitz more than doubled sales conversion in three months
Berlitz's consumer sales teams sell language programs by phone: 80 agents and about 96,000 conversations a month. They started using CallCoach on their sales calls in February 2026.
Sales conversion more than doubled: from 0.6% to 1.3% of opportunities
Sales-team turnover halved
New hires got up to speed twice as fast: 12 weeks to 6
"CallCoach changed the way we manage the Consumer team. We stopped making decisions based on small quality samples and started relying on concrete, cell-level data at scale. That translated directly into higher retention and better conversion."
Rocío Sanz - Director of Consumer, Berlitz Mexico and Colombia
Why most Sales Teams struggle to grow performance
- Only 2% of sales calls get reviewed. The other 98% of insights are never seen
- You cannot see what your top performers do, so the team cannot copy it
- Managers coach without data. They guess what works instead of knowing
- The gap between your best and average reps keeps growing
How CallCoach boosts Sales Performance
Help your whole team do what your best reps do, with AI-powered performance management.
Clone Your Best Sales Behaviours
CallCoach finds what sets your top 10% of performers apart: the specific questions, responses and techniques. Then it helps you spread those winning sales behaviours across your team for consistent results.
Get New Sales Reps Productive 33% Faster
High turnover? CallCoach helps cut weeks from onboarding. New sales reps get coaching based on their actual calls, so they are up to speed in 4 weeks, not 6.
Coach with Confidence, Not Guesswork
Replace random call sampling with sales performance data from every call. Know what to coach and when, and track improvement over time. Our customers see closing scores improve by 30% within the first couple of months.
Accelerate Sales Skills with Call Simulator
Give your sales team realistic AI-powered practice sessions
Practice High-Stakes Scenarios
Let reps rehearse hard objection handling, tough negotiations and big closes with AI prospects before they face real customers. They build confidence without risking deals.
Onboard New Reps Faster
New hires can practise your sales methodology straight away. CallCoach analyses their practice calls, so they get up to speed fast.
Scale Winning Techniques
Managers can create scenarios based on successful calls and assign them to the team. Share what works across your whole sales organisation, so everyone can repeat your top performers' success.
Sales Tone Analysis
Find the tone patterns that lead to closed sales. See how your top sales performers build rapport and handle objections, so your team can do the same.
Near Real-Time Sales Performance Tracking
Monitor sales call quality, conversion rates and coaching opportunities across your team. See performance trends right away and spot coaching needs before they hurt results. Reps get their feedback after each call, never as prompts during it.
Need compliance coverage too? See how CallCoach supports COPC and PCI DSS →
Identify Sales Skill Gaps
Find exactly where each sales rep needs to improve, from discovery questions to objection handling to closing. Give targeted coaching that leads to measurable results.
Recognition & Press
Sales Performance Management
Best Practices with AI
Leading sales organisations use AI to improve sales performance across the whole team, not just to track individual metrics. Among companies using AI-powered sales performance management, 84% report closing the sales performance gap between top and average performers.
Close the sales performance gap with AI coaching
Individual sales rep performance improvement with targeted AI coaching
Finance One
"We've seen really tangible double-digit percentage improvements in compliance and engagement since starting to use CallCoach.
Quality has improved, which also flowed through to revenue and the company’s bottom-line."
Chris Doyle - Chief Information Officer
AXI
"Partnering with Icana.AI enabled us to revolutionise our contact centre operations. Within weeks, we implemented an incredibly effective AI-powered sales bot, enhanced our operational efficiency, and dramatically improved our team's AI adoption. The impact on our customer service quality has been remarkable."
Vincent Creighton - CEO
Open Universities Australia
"CallCoach has had a major impact on our Time to Proficiency. What used to take six weeks we now accomplish in four, getting new hires up to speed and contributing value much faster than before."
Rachit Monga - Head of Student Recruitment
The Data-Driven Sales Leader
A framework for sales performance management using conversation intelligence. See how leading sales organisations analyse 100% of conversations to get new hires up to speed 33% faster and improve closing scores by 30%.
Integrate seamlessly with your sales call infrastructure
CallCoach AI integrates with all popular platforms for sales call recording and analysis. It fits into your existing sales performance management workflow.
Ready to boost your sales team's performance?
Start analysing 100% of your sales calls, chats and face to face conversations today. Give every rep the coaching your top performers already get.