CallCoach by Icana.AI
A Gong alternative priced per organisation, not per seat
CallCoach reviews 100% of your sales calls against your own playbook, what was said and how it was said. Team plans from $1,499 a month for up to 15 agents. Score your first 30 calls free.
No sales call needed to start. No per-seat licences. Unlimited user accounts.
4.8/5 on G2
What it costs
Our prices are on the website. One subscription per organisation, unlimited user accounts, no per-seat licences. Prices in USD; we can bill in AUD or USD.
Starter
$299/month
First 30 analysed calls free
- Up to 2 agents, 1 team
- 1,000 analysed minutes a month
- Unlimited user accounts
- Full voice analysis
Most compared with Gong
Team
$1,499/month
- Up to 15 agents, 3 teams
- 15,000 analysed minutes a month
- Unlimited user accounts
- Self-serve, with in-app support
Business
From $1,999/month
- Up to 120 agents, unlimited teams
- Configured with you
- Human support
- Customisable data region
Have a Gong quote? Get ours.
Tell us how many agents make calls and what Gong quoted you. We'll send back a CallCoach quote for the same team within one business day, in writing. No call required, and if the numbers are worth a conversation, we'll say so.
- Priced per organisation, so the quote is one number, not a seat count
- No platform fee, no onboarding fee, no minimum seats
- Add agents up to your plan's limit at no extra cost
Two minutes to fill in. A written quote back within one business day.
Side by side
Gong is a big platform and does things we don't. If what your team actually uses Gong for is listening to calls and coaching reps, you're paying per seat for a coaching tool. That's the comparison worth making.
| CallCoach | Gong | |
|---|---|---|
| Commercials | ||
| Pricing model | Per organisation, unlimited user accounts | Per user, plus a platform fee1 |
| Published prices | ✓ On our pricing page | ✗ Custom proposal1 |
| Try before you buy | ✓ First 30 calls scored free, self-serve | Demo on request1 |
| Adding people later | ✓ Add agents up to your plan's limit at no extra cost; move up a plan when you outgrow it | Mid-contract seats often mean overage fees, commonly 10 to 20% above the contracted rate2 |
| Coaching | ||
| Calls reviewed | ✓ 100% of calls | ✓ Recorded calls |
| Scored against your own playbook | ✓ Your criteria, every call | ✓ Scorecards and trackers |
| Tone of voice scored | ✓ How it was said, as well as what | Not on Gong's public product pages3 |
| Feedback to each rep after each call | ✓ Near real-time, after the call | ✓ Via its coaching workflows |
| Live prompts during the call | ✗ On purpose. Prompts mid-call distract reps, so feedback lands right after the call instead | Not on Gong's public product pages3 |
| Practice simulator for reps | ✓ Call Simulator, on every plan | Not on Gong's public product pages3 |
| Works from your telephony recordings | ✓ Zoom, RingCentral, Genesys, Twilio and more | ✓ |
| Beyond coaching | ||
| Deal boards and forecasting | ✗ Not what we do | ✓ Gong Forecast |
| Email and sales engagement | ✗ Not what we do | ✓ Gong Engage |
| Languages | English, Spanish, Portuguese | ✓ Many |
| Where your data lives | Australia, US, EU, Brazil or Mexico; custom region on Business and Enterprise | Ask Gong |
CallCoach is for you if
- you lead a sales or service team of 5 to 120 agents
- you coach off calls, or you want to and don't have the hours
- you want every call checked, and you'd rather pay one bill than one per seat
Keep Gong if
- forecasting and deal inspection are where you get the value
- your reps live in Gong Engage for email and sequences
- you need it in languages beyond English, Spanish and Portuguese
Plenty of teams run both. CallCoach does the coaching; Gong keeps the pipeline.
What your team gets
Every call scored against your playbook
You set the criteria. CallCoach reviews every call against them, so you stop sampling and start seeing the whole floor.
How it was said, as well as what
Tone of voice is scored alongside the words. In our data it's often the quickest thing a rep can improve.
Feedback for reps, trends for managers
Each rep gets feedback while the call is still fresh. Managers see who to coach this week and on what. Reps can rehearse the hard calls in the Call Simulator first.
Sales conversion for a global language-education company, more than doubled in three months, from 0.6% to 1.3% of opportunities
Shorter time to proficiency for new advisers at Open Universities Australia, from six weeks to four
Read the case study (PDF)
"We've seen really tangible double-digit percentage improvements in compliance and engagement since starting to use CallCoach. Quality has improved, which also flowed through to revenue and the company’s bottom-line."
Chris Doyle, Chief Information Officer, Finance One, as told to iTnews
Works with the phone system you already have
CallCoach scores the recordings your telephony or meeting platform already makes. No new dialler, no new headsets.
How a switch works
Run CallCoach beside Gong for the free 30 calls. Nothing to rip out on day one.
Connect or upload calls
Point CallCoach at your telephony recordings, or upload a batch. Your first 30 calls are analysed free, no card and no sales call.
Set your playbook
Tell it what a good call looks like for your team: the questions, the disclosures, the close. Or start with our defaults and tune from there.
Read the first report
Every call scored, each rep's feedback ready, the team trends on one page. Then decide whether the coaching seat at Gong is still earning its keep.
Before you switch, three things worth knowing
CallCoach is deliberately post-call. Reps get near real-time feedback after the call, never prompts during it, because we've found that distracting people mid-call makes them worse. If live whisper coaching is the thing you want, we're the wrong tool and we'll say so on the call.
Your recordings stay in the region you choose. Starter and Team plans store data in Australia, the US, the EU, Brazil or Mexico; Business and Enterprise plans can pick a custom region. Details are on our security page.
There's no minimum seat count, because there are no seats. Managers, coaches and QA get accounts at no extra cost.
Compare it against Gong in 30 minutes
Pick a time with one of our senior team. Bring a real call if you like. No deck.
Opens Calendly in a new tab.
Rather see it on your own calls first? Score your first 30 calls free, no sales call needed.
Sources, checked 18 August 2026
- gong.io/pricing: "Licenses are priced per user"; "There is a platform fee based on the number of users supported"; pricing supplied as a customised proposal. ↩
- Reported prices, seat additions and contract terms: Vendr, Gong software pricing and plans (last updated March 2026; as archived 18 August 2026). Vendr's figures are reported buyer data, not Gong's list prices. ↩
- We read Gong's public product pages on 18 August 2026 and did not find these features described. If that changes, tell us and we'll update this page.
Gong is a trademark of Gong.io Inc. Icana.AI is not affiliated with or endorsed by Gong. CallCoach prices are as published on our pricing page on the date above; the pricing page is authoritative if they differ.